Marketing the Message rides along to consider the effectiveness of Christian evangelism's adoption of marketing strategies from the commercial advertising world. A Jesus bobblehead - is it blasphemy or a great way to teach kids about the Gospel? Husband and wife filmmakers Joe and Kate Bly take a road trip from Washington DC to Orlando, Florida surveying ways in which Christian evangelism is stepping up its campaign and rebranding itself to fit within mainstream pop culture.

They find a Christian skateboarding tour, hip Christian accessories for teens, and a preaching wrestler who has a tag-team partner in Jesus. The debate is joined by commercial marketers, pastors, and plain folks. Author David Dark (The Gospel According to America) provides commentary and critique as NASCAR fans distribute racing bibles and the Holy Land Experience, a bible themed amusement park, pushes the envelope of faith-based entertainment. The tone is refreshingly fair and respectful, but not afraid to ask whether it's deception, cheapening, or charged by the Apostles.

Saturday, 2/9/08 from 1:30-2 a.m. ET